MIGS - Peacekeepers

This piece "Peacekeepers" is from one of my favourite Australian artists MIGS a.k.a Mike Chavez. Much of his work comments on australia's culture & political context and his canvases look fantastic. This is a guy with a lot to say and definitely worth a look.

Check him out :: MIGS

Another Bloody Water

If there's one thing you can rely on, it's Aussies telling it like it is. Here we have yet another bloody water on the market. We must have a hundred different brands of water, flavoured water, spring water, health water, smart water and well beingwater but this little company from Melbourne has put yet another new spin on an old space. I like it.


Check it out here :: Another Bloody Water

Balance Water

While we're on the subject of innovative beverages from down under I thought I'd post on Balance Water. This water has also been around for a while and comes in a variety of flavours. They have water for travelling, water for kids and water for women. It's a widely known fact that women need special kinds of water so this product comes at an opportune time really... and quite frankly, who wouldn't want to drink pure spring water gently infused with 8 herbal essences?

It's a good looking bottle, nice font and a well-timed value proposition. First we had water that beat tiredness & increased immunity,now we have water that gives us a sense of balance and wellbeing. There's also water on the market here now that has a magazine on the front of the bottle. Apparently it's made a smallish splash in the market here (excuse the pun) but one would wonder why we would want to read a magazine the size of a small hankerchief stuck onto a plastic bottle when we could open the luxurious pages of Vanity Fair and relax with a little liquid wellbeing...Doesn't sound like a media revolution to me....

But the Balance Water is worth a look in.

Check it out here :: Balance Water

Innovative Nutrient Water

This is another little ripper product from a small Australian company, it's called Nutrient Water. Its been on the market for a while now and comes in four flavours I think - Energy, Immunity and two others I can't remember. It's taken the Nudie brand voice and personality into a more grown up space which is nice because let's face it - I think we're all a bit Nudie-ed out down under.

The copy on this bottle says:
Energy
Directions: Mix with individuals displaying symptoms of tiredness, fatigue or severe procrastenation.
Warning: Excessive consumption may result in the demise of alarm clocks, motivational speakers, personal trainers and phrases like "not tonight honey I'm too tired".
Apply liberally for fast relief from other beverages.

Nice huh?

Check it out here :: Nutrient water