A SMALL BREAK FROM THE DAILY MIND FOR ANYONE WHO LIKES TO GEEK OUT OVER STREET ART, TECHNOLOGY, SMARTY PANTS INNOVATIONS, EMERGENT MEDIA & OTHER NEW STUFF.

Thursday, May 04, 2006

a bathing empire




Japanese designer Nigo started his BAPE clothing label out of Tokyo 10 years ago . What was once a fiercely hard-to-get designer fashion range has now become a million dollar empire. Far from exclusive now, Nigo has expanded his BAPE empire to include BAPY for girls, a new
brand Baby Milo, BAPE café & there’s even a spin-off hair studio BAPE cuts. He achieved credibility & fashionista status through his collaborations & carefully planned exclusivity, then he took over the world. This is one clever monkey.

tokyo, japan

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